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The 30 most popular mobile apps in 2023

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There are more smartphones than people in Brazil: around 249 million devices, according to the Getúlio Vargas Foundation (FGV). Choosing the ideal mobile apps for your device is essential to ensure a personalized and fluid experience!

But have you ever stopped to think about which are the most famous mobile apps in the world? The App Annie ranking carried out a survey throughout the year, based on information such as: usage time, revenue and, of course, engagement. 

Overall, social media apps are the most popular. In second place, entertainment apps illustrate the ranking; right behind, productivity and business apps also stand out.

Without further ado, check out the list of the 30 most famous mobile apps of the year!

1 – TikTok (Android/iOS)

Apps Mobile

Image: Google Play

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Creating and sharing short, fun videos is the focus of this app that has taken the world by storm. It is popular among virtually all ages.

2 – Instagram (Android/iOS)

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Image: Canaltech

Share photos and videos with hundreds of millions of other people around the world. It is one of the most engaging social networks;

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3 – Facebook (Android/iOS)

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Image: facebook.com

Launched in 2004, Facebook is one of the oldest social networks still in operation. But that doesn't mean its relevance has declined over the years!

4 – YouTube (Android/iOS)

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Image: Google Play

This mobile app needs no introduction: it is the largest video platform in the world, with billions of daily views.

5 – Telegram (Android/iOS)

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Image: Canaltech

This is one of WhatsApp's biggest competitors: an instant messenger with many more features. Join the millions of users who already use Telegram! 

6 – Netflix (Android/iOS)

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Image: netflix.com

The world's most popular streaming platform for movies, series and games came in sixth place on the list. With an affordable subscription, you have access to thousands of exclusive content!

7 – X (ex-Twitter) (Android/iOS)

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Image: Google Play

A very popular and old social network that allows the sharing of short messages. It is quite popular in Europe and the United States.

8 – Amazon (Android/iOS)

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Image: Canaltech

The app from the largest marketplace on the internet is in eighth place on this list: buy your products online safely and receive your orders quickly at home!

9 – Snapchat (Android/iOS

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Image: Google Play

This social network allows you to send videos, photos and text messages that disappear after a certain period of time. Very popular among young people.

10 – Free Market (Android/iOS)

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Image: x.com

Very popular in Brazil and Latin America, Mercado Livre is a very popular and established marketplace.

11 – Gmail (Android/iOS)

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Image: Google Play

Android users are all too familiar with this mobile app: it's Google's free email service. It's simple, easy to use, and highly customizable.

12 – Google Maps (Android/iOS)

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Image: Google Play

Want to find the right address and not get lost? Google Maps is free and offers personalized route planning to wherever you want to go.

13 – Spotify (Android/iOS)

Image: Google Play

Listen to music in high quality, anytime, anywhere: that's what the most popular music and podcast streaming app offers today!

14 – TikTok Lite (Android)

Image: Google Play

Is your phone getting a bit heavy with TikTok? TikTok Lite is an option that consumes less resources and internet on your smartphone. 

15 – Instagram Lite (Android)

Image: Google Play

Like TikTok, Instagram Lite consumes fewer system resources and uses up a little less of your mobile internet data.

16 – Facebook Lite (Android)

Image: facebook.com

Want to browse Facebook a little faster and without clogging up your internal memory, like the original app does? Try this version! 

17 – WhatsApp Business (Android/iOS)

Image: Google Play

Do you have a business and want to improve communication with your customers? WhatsApp Business is aimed at businesses of all sizes.

18 – YouTube Kids (Android/iOS)

Image: App Store

Just for the little ones: YouTube Kids has millions of options for children and young people!

19 – AliExpress (Android/iOS)

Image: Amazon

One of the largest marketplaces in the world in the palm of your hand: this mobile app could be everything you need to start saving on your online shopping! 

20 – Zoom (Android/iOS)

Image: Google Play

This mobile video conferencing app is best known for connecting companies to work remotely. It was especially popular during the pandemic. 

21 – Pinterest (Android/iOS)

Image: pinterest.com

The social app allows you to save photos and videos created by your own community. It is especially popular among younger audiences and designers.

22 – Discord (Android/iOS)

Image: Google Play

All gamers out there know (and probably use) Discord. It's a mobile app for communicating via voice or video during online games.

23 – Reddit (Android/iOS)

Image: Google Play

Through Reddit, communities of all kinds share content and discuss ideas non-stop: many people seek various types of help through Reddit!

24 – LinkedIn (Android/iOS)

Image: Google Play

The world's most famous corporate social network couldn't be left out of this list, could it? Search for jobs or hire people through LinkedIn and stay up to date with the latest news in the business world.

25 – Telegram Lite (iOS)

Image: App Store

How about a lighter version of one of the best instant messengers that takes up less internal storage space? Give it a try!

26 – X Lite (former Twitter Lite)

Image: Google Play

As if X wasn't already light enough: this version consumes even less data and resources from your smartphone. It's a very interesting mobile app to try out!

27 – Google Chrome (Android/iOS)

Image: Google Play

One of the most popular internet browsers in the world is in a prestigious position on this list. Easy to use, lightweight and secure, just as it should be.

28 – Amazon Music (Android/iOS)

Image: amazon.com

While not as popular as Spotify, Amazon Music offers tens of millions of high-quality songs via streaming. It’s a good option if you’re looking to try out another service of its kind.

29 – Shazam (Android/iOS

Image: Google Play

Want to identify a song that's playing right now? Use Shazam to do the job!

30 – Google Drive (Android/iOS)

Image: Google

One of the most popular cloud storage services today ends this list with a flourish: you can store up to 15 GB in a free account, however, there are subscriptions for the service that free up more space.


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