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Are you trying to get out of the flop and want to know how to make a viral video on TikTok, but have no idea where to start? Maybe you've already posted some videos that didn't even get 200 likes. Even though you try hard, there is a high possibility that it is your fault, you know?
Every day, thousands of users share videos on TikTok with the aim of becoming the next trending profile. Among dozens of niches, if you don't know the strategies of the big TikTokers, you'll always be just another one relying on luck. So how about sending this flop away?
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Tiktokers' secrets to going viral
Surely, you've seen a Khaby Lame video. The influencer boasts more than 160 million followers on TikTok, using humor, but without saying a word. His videos easily have millions of views. What does he know and you don't?
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There are some secrets that several TikTokers use to go viral and they don't just work in a specific niche. Ranging from animal topics to advocacy, they all apply one or more strategies to their content. And in this article we will reveal these strategies. Prepared?
5 seconds
Starting our tips on how to make a viral video on TikTok, we have to talk about the five-second rule. After all, the first few seconds of your video are essential for capturing the viewer's attention. So you only have five seconds to convince someone that your video is worth their time, so use that time wisely.
In this sense, pay attention to three things: firstly, the look. No blurry, poorly lit videos. Then the opening. Almost all good hooks start with a line. If it's confusing or boring, viewers will skip your video. Finally, text. A cool text/title on the screen is a great way to capture attention.
No breaks
Remember, every second matters in your video. Did you manage to attract attention in the first 5 seconds? Now, you need to maintain this. There cannot be a single moment of pause in your video unless it adds something to the rhythm of your content. The story needs to be constantly moving forward.
Therefore, cut dialogue, remove any unnecessary pauses or spaces in the story. Also, try using dynamic subtitles to catch attention and prevent any words from being missed, as a bonus, this also makes the content accessible for people with hearing problems.
Your content needs to be rewarded
Following our tips on how to make a viral video on TikTok, every video should end by resolving the tension you created in the first 5 seconds. The moment you give people what they came for, they move on to the next video. Consider a video with the hook: “See my boyfriend’s reaction to eating cat meat.”
When you share your boyfriend's reaction, the viewer has already gotten what they came for and will go straight to the next video, regardless of how good the rest of your content is. So make sure you keep this secret until the last 5 seconds to keep your watch time as high as possible.
Get people to share
The ability to create identification or add knowledge is the key to keeping people's attention. And that's exactly what makes people want to share your content. Whether telling a joke or showing the strangest animals in the world (which, interestingly enough, are all in Australia).
When you receive a video from a friend, it will instantly have credibility. So what makes content shareable? You associate everyone you know with categories, whether it's what they eat, their hobbies, their likes or their dislikes. So create something that makes people show your video to more people.
Make videos that repeat the formula
“2 reais or a mystery gift?” Have you ever seen a video like this, right? Creating viral content is great, but it won't get you very far if you're not able to recreate the success in some way. Therefore, develop a visual and content identity to be your brand.
BUT ATTENTION: This does not mean that you should always be making the same type of content, even though some creators do this and are very successful. Try to find some formats that work well for your profile and recreate videos in the same vein.
Now you're one step closer to making a viral video on TikTok
The secret to creating a viral video on TikTok lies in the combination of compelling hooks, engaging narratives, quick rewards, audience identification, and attention to technical details. By following these steps you increase your chances of success on the platform, make peace with the algorithm and even gain some fans.
Therefore, when producing content on TikTok, remember to invest time and effort into every aspect of your video. TikTok is increasingly competitive and growing on it has become a challenge. However, that doesn't mean you don't have a chance of becoming the next revelation on this social network. Remember: your viral could be in the next post.
