The content creator market on the internet, also called the “creator economy”, generated around US$16.4 billion worldwide in 2022. This figure represents an increase of US$221 billion compared to the previous year. So if your goal is to stand out in this market, you need to know the right ways to grow on social media.

Do you want to grow on social media and get significant results quickly? The internet has the power to change the story of both a person and a company. But the question is: do you have the right strategies to be successful on the internet, or are you just throwing things into social media and counting on luck?

Read also: Apps for editing videos on your cell phone: the best of 2023

Who can I learn from to learn how to grow on social media?

For some reason, people believe that profiles with many followers have more authority on the subject they create content on, even though this is not true. Therefore, to develop this article, three successful content producers from different niches were analyzed.

The first, Dan Koe, is a writer and digital influencer who teaches how to be successful on social media on his YouTube channel. Next, Netflix, the movie and series platform, which is constantly producing highly engaging content on social media. Lastly, MrBeast, the largest creator of internet content in the world.

Keeping an eye on the public

If you don't know your destination, you can't follow the map, right? So, the starting point for following the path to success on social media is knowing who your content should reach. You need to find out what type of posts these people are interacting with and make your content stand out from your competitors.

Want to know how to define your target audience? You will need to write down your goals and how your profile can make a difference in people's lives. Then, identify the demographic characteristics, interests and behaviors of your potential followers. To do this, you can use data analysis tools, such as Google Analytics.

Planning

You need to optimize your time as a content creator. One way to grow on social media is to plan several posts in advance. Planning in advance gives you the opportunity to create strategic posts, as well as thematic campaigns, aligned with commemorative dates and relevant events.

If you have trouble planning content, you can use artificial intelligence to your advantage. Websites like ChatGPT and Canva are useful tools that have made life easier for many content creators.

Consistency

Do you know how important it is to maintain a regular posting schedule? Platform algorithms tend to favor accounts that are active and consistent. Therefore, a great way to grow on social media is to determine a posting schedule that works for you and your audience, whether daily or weekly.

To make it easier for you to be consistent, keep an eye on your social media metrics and analytics. After all, by analyzing the data, you can track the performance of your posts, identify which types of content are generating the most engagement, and optimize your strategies accordingly. And of course, the analytics will allow you to schedule your posts at the ideal times. 

The cover 

Whether it’s the thumbnail of a YouTube video or the first image of a carousel post on Instagram, the cover is the first thing people see when they “accidentally” come across your content while browsing a social network. That’s why it’s important for it to be attractive and represent the content of your profile.

A well-designed cover can make people give a profile they haven’t heard of yet a chance. Want a tip for creating amazing covers even if you’re not a graphic design professional? The Canva and Adobe Express apps are super intuitive and have lots of templates and tools to help you create eye-catching covers.

Make contacts

Growing on social media goes far beyond simply creating quality content. An excellent strategy to help you on this journey is to interact with profiles in the same niche as yours. You can comment on posts, interact in live streams, or even participate in events with these creators. 

By interacting with similar profiles, followers begin to associate your digital presence with larger, more recognized profiles. This association not only increases the credibility and visibility of your social networks, but also allows for the creation of strategic partnerships that can benefit both parties.

Interact with your audience 

People like to feel part of a content creator’s story. In this sense, it’s important to create a connection with your followers. You can do this by sharing personal and interesting content, responding to comments on posts and private messages, and creating interactive content, such as polls or challenges. 

An example of how this works is the Netflix. In addition to understanding its audience and creating content that is relevant to them, the company monitors social media to keep up with trends and hot topics, to better interact with its followers and subscribers.

Ready to succeed on social media? 

The profiles that inspired this article created a unique and prominent identity on social media. Therefore, it was possible to outline their strategies and know how to apply them to any niche.

If your goal is to achieve incredible results like these profiles, you will need effort and dedication, but know that success on the internet is possible for anyone who follows the tips presented in this article. By studying these topics, you will be on the right path to building a successful digital presence.